Illustration(s) pertain to the topic addressed in this publication, not the specific research or data presented in the publication

Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem

Abstract

The efficacy of two public service announcements from Phase V of the “America Responds to AIDS” (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.

Siska M, Jason J, Murdoch P, Yang WS, Donovan RJ

Am J Public Health 1992 Jul;82(7):1029-32

PMID: 1609906

Siska-AJPH-1992-AIDS-PSAs1