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Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem

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Abstract

The efficacy of two public service announcements from Phase V of the “America Responds to AIDS” (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements.… Read more

Illustration(s) pertain to the topic addressed in this publication, not the specific research or data presented in the publication

A system for evaluating the use of media in CDC’s National AIDS Information and Education Program

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Abstract

The National AIDS Information and Education Program (NAIEP) commissioned the National Academy of Sciences to design a prototypical system of research for use in the evaluation of the agency’s media campaign. It consists of four types of evaluation: formative, efficacy, process, and outcome.… Read more