public health media campaign

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Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem

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Abstract

The efficacy of two public service announcements from Phase V of the “America Responds to AIDS” (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements.… Read more

Illustration(s) pertain to the topic addressed in this publication, not the specific research or data presented in the publication

Paid advertising for AIDS prevention–would the ends justify the means?

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Abstract

An examination by the Centers for Disease Control and the Research Triangle Institute concluded that “hard-to-reach” populations could be reached with AIDS prevention messages through the broadcast and print media and that a study should be undertaken to assess whether paid placement of these messages could have an effect on HIV-related behaviors.… Read more

Illustration(s) pertain to the topic addressed in this publication, not the specific research or data presented in the publication

A system for evaluating the use of media in CDC’s National AIDS Information and Education Program

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Abstract

The National AIDS Information and Education Program (NAIEP) commissioned the National Academy of Sciences to design a prototypical system of research for use in the evaluation of the agency’s media campaign. It consists of four types of evaluation: formative, efficacy, process, and outcome.… Read more

Illustration(s) pertain to the topic addressed in this publication, not the specific research or data presented in the publication

Evaluating the “America Responds to AIDS” Campaign

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Abstract

Social marketing is “the design, implementation, and control of programs seeking to increase the acceptability of a social idea or practice in a target group.” It has existed in the United States for over a century and at various times has focused on such health-related behaviors as tobacco use, alcohol and drug use, control of hypertension, cancer screening, seat belt use, and-recently-behaviors placing a person at risk for HIV infection or a sexually transmitted disease.… Read more